Personal wealth management and corporate retirement services firm Stonebridge Financial Group, which boasts over $1.5 billion assets under management (AUM), recently added the first advisor to its SEC-Registered Investment Advisor (RIA).

Robert Seiden, CSNA, CRPC®, BFA®, the CEO of WhiteCliff Wealth Management, has joined Stonebridge’s newly formed RIA, which launched earlier this month.

“Bob has partnered with us since 2019, and we are thrilled he has become the first advisor on our 1099 platform,” said Stonebridge Director – Chief Operations Officer Cody Gehman, CPA. “We look forward to serving him and his clients for years to come. We are also excited to service more advisors just like Bob who maintain their own brand but are looking for an outsourced solution for compliance, client operations and portfolio management.”

“Joining the Stonebridge RIA was an easy decision as it offers great solutions for a solo practitioner, from portfolio management to back-office support and compliance,” said Seiden. “The firm culture mirrors the extremely service-oriented approach taken by WhiteCliff.”

After months of planning and preparation, Stonebridge completed its transition to the new RIA on February 1. The change increases the team’s ability to serve advisors locally and nationwide.

It also allows Stonebridge to exercise greater freedom in its operational capacities and strengthens Stonebridge’s internal infrastructure built for future growth, improving the firm’s ability to serve standalone advisors.

Seiden has worked in financial services since 2009. Services provided by WhiteCliff, which is based in Doylestown, include financial planning, investing, and risk management.

“I highly recommend joining the Stonebridge RIA to any financial advisors who want more freedom and control over their business without starting a new venture from the ground up,” said Seiden.

Stonebridge has earned Central Penn Business Journal’s prestigious Best Places to Work in PA[1] designation for five years straight. The firm, which has offices in Wormleysburg and Lancaster, focuses on bringing the human factor back to investing by creating personal, ongoing relationships with each client. Its specialties range from established corporate clients to families, business owners and institutions.

The firm has expanded rapidly over the past three years, adding 12 new employees and earning a spot on Central Penn Business Journal’s list of the midstate’s 50 Fastest Growing Companies[2] in 2023. Stonebridge celebrated its 10th anniversary in 2023.


[1] Disclosure-Eligibility Criteria for CPBJ Best Places to Work Award: Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client’s evaluation. This award is not indicative of future investment performance and may not be representative of individual clients’ experience.

[2] Disclosure-Eligibility Criteria for CPBJ Fastest Growing Company Award: The Central Penn Business Journal’s Fastest Growing Companies recognizes local businesses’ growth. Companies will be ranked according to revenue growth over a three-year period, with both dollar and percentage increases taken into consideration. This ranking formula will lead to the recognition of both large and small companies. Eligible companies must have revenue of at least $500,000 in each fiscal year ending in 2020, 2021 and 2022; show revenue growth in 2022, as compared to 2020 (three years). Companies must be headquartered in Adams, Cumberland, Dauphin, Franklin, Lancaster, Lebanon, Perry, or York counties. This award is not investment related or based upon performance or returns experienced by any client or opinions of the advisor’s clients or former clients. Third-party rankings and recognitions do not ensure that a client or prospective client will experience a higher level of performance or results and are not representative of any client’s endorsement or evaluation.